Brand characters

Brand characters always seem to add that little something extra to a brand, a character that you can connect with. there have been many brand character throughout the years, many of which have managed to stick around. Tony the tiger, toucan sam, snap, crackle and pop, captain crunch, lucky, are all memorable brand characters from my child hood, i used to share breakfast with them every morning. but brand characters do go further than just cereal boxes, take the Michelin Man for example has been around for ages as the giant friendly marshmallow looking tire mascot. The m&m's have also been a popular trademark for there brand. Gieko has there gecko, and Duracell has their bunny. all of these brand characters are lovable and memorable and really help us connect with the brand.