with all the brands in the market place now is brand loyalty still as strong as it used to be?... maybe its more important? all I know is that from personal experience with so many options out there I find it hard to stay loyal to one brand. I'm sure there are still a ton of brand loyals out there but most of them are more than likely older than I and have been using that brand for quite some time. It seems to be a trend among the younger generation to look more for the deals than paying more for a specific brand at least for smaller ticketed items like groceries, cosmetics and personal hygiene products.
I do find it makes sense to be brand loyal to items that cost more such as phones, computers and cars. If you are paying that much for something you want to be able to trust the brand.
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